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Why Work With a Coach Who Actually Runs a Business?


Most business owners don’t need another “framework”, another worksheet or another franchised methodology. They need clarity. They need perspective. And they need someone who understands what it feels like to carry the weight of a business on their shoulders.

I’ve had coaching myself. Some of it was brilliant. Some of it was… admin.
And that’s the problem: far too many coaches are trained to deliver a model, not a result.

Burles & Co coaching is different. I’m an active business owner, consultant, and NED — not someone who learned business from a textbook. Everything I teach is grounded in 26 years of building, selling, and supporting SMEs across manufacturing, engineering, and retail.

For me, coaching is a mix of:

  • listening

  • challenging

  • stress-testing your decisions

  • cutting through noise

  • building strategy

  • taking action

Not necessarily in that order.


When You Know You Need a Coach

If any of these sound familiar, you’re not alone — and you’re exactly who I work with:

  • You’re sat at your desk on a Friday evening staring at a looming tax bill, wondering how you’re going to get through next week.

  • You’re working every hour available, and still don’t feel on top of things — let alone able to spend time with the people you care about.

  • You’ve hired extra people hoping for relief, only to find more complexity, more questions, and more pressure.

  • You’re the person everyone else turns to… but you’ve got no one you can be completely honest with.

Being an owner-managed business leader can be brutally lonely. Most of the decisions you’re making are the right ones — but having a confidential sounding board can give you the confidence, clarity, and headspace to keep going.


What Burles & Co Coaching Really Gives You

Working with me gives you someone who sits outside your business, looking at everything through a strategic lens — but also someone who understands the real-world pressures of keeping the lights on, paying staff, managing risk, and finding growth levers in a competitive market.

You get:

  • Clarity on what actually moves the needle

  • Honest, no-nonsense feedback you won’t get internally

  • A roadmap, not worksheets

  • Support and challenge in equal measure

  • Accountability, without judgement

  • Someone who is pro-growth and pro-wellbeing — because burning out helps no one

Coaching isn’t therapy. And it isn’t life admin. It’s about building momentum, making confident decisions, and putting structure behind the ambition you already have.


If You’re Ready for Straightforward, Action-Focused Coaching

Then I’d love to talk.
No jargon. No frameworks for the sake of it.
Just practical, commercial support shaped around how real businesses run.

How it works

  • We get aligned — We start by understanding your business goals, personal goals, and the real pressures you’re facing as an owner-manager.

  • We build clarity — Together, we create a simple, focused plan that cuts through noise and shows you exactly where to put your energy.

  • We take action — You get ongoing support, accountability, and straight-talking advice that actually moves the business forward.
    Most clients wonder why they didn’t bring a coach in sooner.

Who it's for

  • Owner-managers of small and medium-sized businesses

  • Family business owners stepping up, transitioning, or scaling

  • Leaders who want structured, honest, commercially-focused coaching

  • Those preferring flexible online coaching tailored around their schedule