Sales & Marketing Consultancy for Growing SMEs
Burles & Co provides hands-on sales and marketing consultancy for SMEs that need growth — not guidance.
This is practical, outcome-driven consultancy focused on solving commercial problems, improving performance, and accelerating revenue. I work with owner-managed businesses and leadership teams who want clearer strategy, stronger execution, and measurable results from their sales and marketing activity.
This is not coaching.
This is not mentoring.
This is about identifying what’s broken, fixing it, and building systems that drive growth.
What Burles & Co Consults On
Consultancy engagements are typically built around one or more of the following areas:
Sales Growth & Revenue Performance
Sales pipeline structure and leakage analysis
Lead quality, conversion rates, and deal velocity
Pricing, margin, and offer optimisation
Go-to-market strategy for products and services
Aligning sales activity with commercial targets
Marketing Strategy & Performance
Positioning and messaging clarity
Channel strategy (where to invest — and where to stop)
Campaign planning with commercial objectives
Marketing performance measurement and reporting
Improving ROI across paid, organic, and owned channels
Sales & Marketing Alignment
Fixing disconnects between sales and marketing teams
Creating joined-up processes from lead to close
Clarifying roles, responsibilities, and handovers
Ensuring marketing activity directly supports revenue
Growth Strategy & Market Opportunity
Market and competitor analysis
Identifying growth levers and priority opportunities
Expansion into new sectors, regions, or audiences
Supporting scale without increasing complexity
Problem Solving & Commercial Clarity
Diagnosing stalled growth or declining performance
Fixing fragmented or ineffective sales and marketing activity
Bringing structure to businesses that have grown reactively
Providing an experienced external perspective on key decisions
How it works
Consultancy with Burles & Co is structured, focused, and outcome-led.
Most projects follow a clear commercial process:
Diagnosis – understanding the problem behind the symptoms
Analysis – data, performance, competitors, and market reality
Strategy – clear recommendations and prioritised actions
Implementation Support – ensuring plans are executed correctly
Measurement – tracking performance and adjusting for impact
Engagements can be:
Project-based (e.g. sales review, marketing strategy, GTM launch)
Retained consultancy for ongoing commercial support
The emphasis is always on results, not deliverables for their own sake.
Who is this for?
This consultancy is designed for businesses that:
Want stronger sales and marketing performance
Need clarity on where growth will actually come from
Are investing in marketing but not seeing returns
Have sales teams working hard without consistent results
Want experienced, commercial input without hiring full-time
