Practical thinking on sales, marketing and AI

Most owners have plenty of advice available and nobody to think out loud with. Here's the difference.

Four weeks out from Black Friday, the jobs that make a difference and the ones that don't.

A plain look at the work, the meetings and the reporting behind one or two days a month.

Speed and follow-up matter more than most owners think, and fixing both costs almost nothing.

How to tell activity from progress, and the numbers worth asking your agency for.

Three questions to ask before you spend anything on AI, and the jobs that usually pay back first.