The Personal MBA Book Cover
Posted: February 20, 2024
Author: burlesandco

February Book Recommendation: The Personal MBA by Josh Kaufman

The Personal MBA promises readers ‘A World-Class Business Education in a Single Volume. It’s designed to help aspiring leaders learn the art of business on their own terms. Kaufman advises against spending a small fortune on a business education and instead presents core business principles clearly and concisely. 

From marketing to finance, he covers various topics essential for success, providing valuable insights and helpful advice along the way. Kaufman’s emphasis on self-directed learning and real-world application makes this book a fantastic resource for aspiring entrepreneurs and seasoned professionals alike. 

The key fundamentals covered by this book are: 

  • How to make sound business decisions.
  • How to maximise your productivity.
  • How to manage uncertainty and ambiguity.
  • How to conduct intelligent experiments to improve your results. 

Josh Kaufman is passionate about empowering people to develop their skills without the eye-popping tuition and student loads. He wants to teach people how businesses actually work in practice and arm them with the skills needed to launch a successful start-up, improve an existing business and transfer business-related skills into their everyday lives. 

The author relies on his personal experience in the business world and touches upon universal business concepts like The Iron Law of the Market, The 12 Standard Forms of Value and The Pricing Uncertainty Principle. 

As Kaufman says, ‘True leaders aren’t made by business schools – they make themselves, seeking out the knowledge, skills, and experience they need to succeed.

The Personal MBA is an empowering and informative read that equips readers with the knowledge, skills and confidence they need to thrive in today’s competitive business landscape. 

To find out more and learn the principles that it takes most business professionals a lifetime of trial and error to master, check out The Personal MBA today. 

Are you looking to level up your knowledge and take the next step in your business career? Burles & Co. offer expert business coaching to help you thrive. Get in touch today; we’d love to hear from you.